NNO VITE - DIGITAL CAMPAIGN

Client: Mega Wecare Vietnam

Brand: NNO VITE - Whitening Serum

Agency: Onepro Advertising

Creative Director: Phat Nguyen

Copywriter: Phuong Trang

Art Director:Thanh Nguyen

INSIGHT:

All women on the research show that the white skin lead them to the new level being more confident, respected, more success and make the live more easy form head to toe.

PROOF FACT:

Instead of encouraging and capitalising on insecurities, skin-whitening brands could take the opportunity to portray how their products can empower all women, regardless of skin colour, Tara Hirebet, head of Asia-Pacific at trendwatching.com, said while commenting about the rising number women with increased spending power.

STRATEGIC APPROACH

Brands need to portray empowered women and help female students and young professional women in their struggles against cultural stereotypes.

"Instead of skin colour, they could focus on women's confidence, inner radiance and intellectual power--make them brighter (on the inside) while their skin glows brighter and lighter at the outside," Hirebet said. "These are all more powerful and positive messages."

CREATIVE APPROACH

“If you are sad, add more lipstick and attack” – Coco Chanel

Inspired by the classic saying of Coco Chanel, or a scene in the Blood Moon Party movie, modern women also experience many stresses, concerns, and worries in life. Because they are smart, active, plunging into life more than men.

However, there is a fact for women, if they feel they are beautiful, it will be a great motivation for them to overcome stress in life.

No matter how much tiredness they take a day, standing in front of the mirror, seeing their beautìul, white, bright skin, that will dispel that tiredness immediately. And they will confidently face any challenge.

They are beautiful for themselves first, then devote that beauty to life.

In Vietnam, white skin is the source of beauty and confidence.

For Asian women in general and Vietnamese in particular, having white skin is extremely proud.

Why is that?

In fact, Asian women have long been influenced from fairy tales, poems to movies, and they believe that having white skin will help them look young because of hiding wrinkles and blemishes. Not only that, if you have soft white skin, you can skip many different makeup steps and still be beautiful. Instead of using foundation or powder, white women will only need to apply a little red lipstick, water-based eyeliner can confidently go down the street.